Ultralight - by Thuasne

(Description)

A short line of orthotics, sold over the counter (Selfcare), that relieves discomfort from osteoarthritis or bone deformities: knee / hallux valgus / thumb, etc.

Challenges & Objectives

/ Project Overview

We collaborated with Envato to create a visually striking and engaging brand identity that aligns with their core values. Our team focused on delivering a seamless and user-friendly experience while maintaining a bold and modern aesthetic.

/ Challenges

Creating a brand identity that appeals to both young and mature audiences.

Ensuring the website performs well across all devices.

/ Objectives

Develop a visually unique and recognizable brand presence.

Create an engaging and intuitive user experience.

Enhance the brand’s storytelling through compelling visuals and motion design.

/ Final Outcome

The final product was a visually captivating and functionally efficient design that not only met but exceeded client expectations. The revamped brand identity received positive feedback from users and increased engagement rates by 67%.